Effective Date: 10/04/2025

This Privacy Policy explains how Yardfest (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website at www.weareyardfest.co.uk (“Site”) or use our services, including when you purchase tickets for Yardfest.

We are committed to safeguarding your privacy and protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR).
1. Important Notice
We are the “controller” of your personal data, meaning we decide how and why your data is used. If our website includes a separate privacy statement for specific services, that statement will take precedence if there’s a conflict.
You have the right to object to how we use your personal data for legitimate interests or marketing. Please see Section 8 (Your Rights) for more details.

2. Personal Data We Collect and Why
We may collect and process the following types of data:

• Contact Information – such as your name, email address, and phone number, to respond to enquiries and process your ticket orders.

• Transaction Details – including payment information and ticket purchases through our third-party provider.

• Website Usage – such as IP address, browser type, and interaction with our Site, to monitor and improve the Site.

• Correspondence – records of communication if you contact us via email, phone, or our online form.

• Survey Responses – if you voluntarily complete surveys to help us improve our festival or services.

3. Cookies
We use cookies to personalise content, provide social media features, and analyse traffic. Categories include:

• Essential – For website operation (e.g. ticket checkout).

• Analytics – To understand how users interact with our Site.

• Preferences – To remember user choices and improve experience.

• Marketing – From trusted partners to show relevant ads.

You can manage cookies in your browser settings or visit www.allaboutcookies.org for more information.
4. How We Use Your Data
We use your data to:

• Process ticket purchases and provide festival updates

• Send service communications (e.g. event changes)

• Respond to enquiries or complaints

• Improve our website, services, and marketing

• Send promotional messages (with consent)

• Comply with legal obligations and prevent fraud

We never sell your data or share it with third parties for unrelated marketing.
5. Legal Grounds for Processing
We rely on the following legal bases to process your data:

• Consent – for direct marketing (opt-in only)

• Contract – to fulfil your ticket orders

• Legal Obligation – e.g. fraud prevention

• Legitimate Interest – improving our services and user experience

6. Sharing Your Data
We may share your data with:

• Trusted service providers (e.g. ticketing/payment processors)

• Legal authorities when required by law

• Providers outside the UK/EU (with safeguards like Standard Contractual Clauses)

7. How Long We Keep Your Data
We retain your data only as long as necessary, considering:

• Legal requirements

• Event delivery and communication

• Support and complaints handling

Once data is no longer needed, it is securely deleted.
8. Your Rights
You have the right to:

• Access and obtain a copy of your data

• Correct inaccurate information

• Request deletion (in certain cases)

• Restrict or object to processing

• Withdraw consent at any time

• Complain to the ICO (Information Commissioner’s Office)

You can contact the ICO at www.ico.org.uk or by calling 0303 123 1113.
9. Contact Us
If you have questions or want to exercise your data rights, please contact:
📧 hq@weareyardfest.co.uk
🌐 www.weareyardfest.co.uk
10. External Links
Our Site may link to external websites. We’re not responsible for their privacy policies or content.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Please check back regularly for the latest version.
Last updated: 10/04/2025